16.Advert

I really like this flat plan for the advert as it shows Gaga on a pedestal, in the middle between two loves immidiately cluing up the audience about the video so enticing them to buy it, alongside with 5 star ratings from iconic music magazines Gaga has appeared on the front cover of. I incorporated the idea of manifest of the little monsters poster by stanidng them in a line and with the texty overlappiung the image, alludes to the Wolfman poster below. Hybridisation and Bricolage is used to create something new and I think my flatplans and final advert has achieved this! The Advert draft above was inspired by Frankenstein's poster and indded the White Zombie, of a floating face which is intimidating and the two lovers below looking fearsome of the relationship coming to an end.

Here is the Flat Plan for this idea.I couldn't decide on a third choice so the planning was done alongside making the basis of the advert gethering image edits and fonts etc.)

Exploring and analysing each of the differing adverts below, my finished advert I feel successfully meets the match of the intertextual queen By using 'Night of the Living Dead' Font, comic book style images and a tag line ( that also rhymes like the rap in Thriller). Here i have used three fonts, however i thin it workd as i have used three block colours and the "MONSTER" text connoted to the slasher horror "Thriller" feel. On my Digipak also, the tagline was 'He's coming to get you Gaga' which ties in well with Night of the living dead font and a play on words from a quote of the film. It tells you all the information you need like an advertisement for an album, however in the B-Side horror movie way, I'm looking into the shadowy corner holding onto a cold brick wall.

As demonstrated by Gaga herself, below she too has gone for a Minajesque look in her advert, and followed the rule of using two block fonts and an intertextual allusion to the 50 Ft Woman as he stands tall in her 'Monster' pose over buildings. Here it can also allude to her domination of the music world which her album The Fame narrated through song. It is very cleverly made and gives many meanings.

On the topic of domination, here we have an advert for Gaga's Little monsters and the 'Manifesto' that beome of them. All cloned standing in a row can mean many things and interpret Gaga's political opinions too. The red Backdrop connoted to blood and death under the army of the little monsters, who connote to Maria Metropolis' ( again, intertextual referencing in Paparazzi).

The two B-side horror movie posters below are furthered ideas in thinking about my Advert. Instead of just using the music artists name, the song title and what the digipak includes, I think the layout of a move poster will suit the theme of the film more. Inkeeping with the film grain effect in the music video, all images will be edited into black and white. I like the idea of using the main character's name followed by 'in' as it creates the idea of a film, someone famous starring and just adds to the nostalgia feel Gaga demostrates within her clothes etc. I think if she were to make Monster a real video, she would definately usea horror movie based film as the song is written in a narrative form. I think her fans would appreciate this and maybe draw in other fans of cult films and horror.

I like the idea of taglines and the company 'presenting' the film/song. Also, almost all digipaks/adverts/brochures use only one or two main fonts. The animalistic font for Wolfman reflects this well as it is more eyecatching than the rest of the text, which draws attention to the audience and tells them all the right information.

I really like the advert for White Zombie below, the images are iconic and eye catching drawing the audience to watch the film.

I decided to evaluate three music artists who either remind me of or who have inspired Lady Gaga herself, particularly Michael Jackson.The advert for his ten minute long short film Thriller is both iconic and simple. The errie image of the dead people or 'ghouls' surrounding Michael relates to the video Thriller is not only the name of the song, it is also a genre of movie. Here we see Michael's use of intertextuality, much like we do in Gaga. Thriller was part of the inspiration of my music video also so looking at the text and layout of the image is helpful to me in making decisions about my advert. The colour has been slightly desaturated creating a dullness reflecting dead people (loss of life) and the iconic slasher horror text is in blood red anticipating towards danger and indeed the thriller.

Nicki Minaj is a music artist of today who reminds me of Gaga in terms of her vibrant style of very different songs. This advert is much like Gaga's Telephone below as it holds a vintage/nostalgic feel that Michael had in his time. The bright colours in Nicki Minaj's and the burst shapes are much like out of a comic book, something I want to bring into my Digipak and adverts that old horror movie posters and comic books have in common (taglines,bursts of colour etc.)

Gaga's advert for Telephone is ever so nostalgic as it references to the 60's/70's era (featured in the video of Kill Bill set in the 70's) and shows more of Gaga's intertextual style like Michael Jackson. The retro colour scheme on the advert and hippy style font gives the audience enough information about what the video is about, and any Kill Bill fans would recognise the make up used on Beyonce, which is arguably made to look like Uma Therman's in the film. Kill Bill reflects a strong feminist theme of powerful female assasins and Gaga and Beyonce reflect this in the way they are standing, poses and facial expressions. In terms of make up and costume, the inspirations has come from 1920's flapper girls entwined with Gothic horror dresses, using the red lipstick and dark eyes to show up on a black and white effect for both the film and images.