16.Advert

I really like this flat plan for the advert as it shows Gaga on a pedestal, in the middle between two loves immidiately cluing up the audience about the video so enticing them to buy it, alongside with 5 star ratings from iconic music magazines Gaga has appeared on the front cover of. I incorporated the idea of manifest of the little monsters poster by stanidng them in a line and with the texty overlappiung the image, alludes to the Wolfman poster below. Hybridisation and Bricolage is used to create something new and I think my flatplans and final advert has achieved this! The Advert draft above was inspired by Frankenstein's poster and indded the White Zombie, of a floating face which is intimidating and the two lovers below looking fearsome of the relationship coming to an end.

Here is the Flat Plan for this idea.I couldn't decide on a third choice so the planning was done alongside making the basis of the advert gethering image edits and fonts etc.)

Exploring and analysing each of the differing adverts below, my finished advert I feel successfully meets the match of the intertextual queen By using 'Night of the Living Dead' Font, comic book style images and a tag line ( that also rhymes like the rap in Thriller). Here i have used three fonts, however i thin it workd as i have used three block colours and the "MONSTER" text connoted to the slasher horror "Thriller" feel. On my Digipak also, the tagline was 'He's coming to get you Gaga' which ties in well with Night of the living dead font and a play on words from a quote of the film. It tells you all the information you need like an advertisement for an album, however in the B-Side horror movie way, I'm looking into the shadowy corner holding onto a cold brick wall.

As demonstrated by Gaga herself, below she too has gone for a Minajesque look in her advert, and followed the rule of using two block fonts and an intertextual allusion to the 50 Ft Woman as he stands tall in her 'Monster' pose over buildings. Here it can also allude to her domination of the music world which her album The Fame narrated through song. It is very cleverly made and gives many meanings.

On the topic of domination, here we have an advert for Gaga's Little monsters and the 'Manifesto' that beome of them. All cloned standing in a row can mean many things and interpret Gaga's political opinions too. The red Backdrop connoted to blood and death under the army of the little monsters, who connote to Maria Metropolis' ( again, intertextual referencing in Paparazzi).

The two B-side horror movie posters below are furthered ideas in thinking about my Advert. Instead of just using the music artists name, the song title and what the digipak includes, I think the layout of a move poster will suit the theme of the film more. Inkeeping with the film grain effect in the music video, all images will be edited into black and white. I like the idea of using the main character's name followed by 'in' as it creates the idea of a film, someone famous starring and just adds to the nostalgia feel Gaga demostrates within her clothes etc. I think if she were to make Monster a real video, she would definately usea horror movie based film as the song is written in a narrative form. I think her fans would appreciate this and maybe draw in other fans of cult films and horror.

I like the idea of taglines and the company 'presenting' the film/song. Also, almost all digipaks/adverts/brochures use only one or two main fonts. The animalistic font for Wolfman reflects this well as it is more eyecatching than the rest of the text, which draws attention to the audience and tells them all the right information.

I really like the advert for White Zombie below, the images are iconic and eye catching drawing the audience to watch the film.

I decided to evaluate three music artists who either remind me of or who have inspired Lady Gaga herself, particularly Michael Jackson.The advert for his ten minute long short film Thriller is both iconic and simple. The errie image of the dead people or 'ghouls' surrounding Michael relates to the video Thriller is not only the name of the song, it is also a genre of movie. Here we see Michael's use of intertextuality, much like we do in Gaga. Thriller was part of the inspiration of my music video also so looking at the text and layout of the image is helpful to me in making decisions about my advert. The colour has been slightly desaturated creating a dullness reflecting dead people (loss of life) and the iconic slasher horror text is in blood red anticipating towards danger and indeed the thriller.

Nicki Minaj is a music artist of today who reminds me of Gaga in terms of her vibrant style of very different songs. This advert is much like Gaga's Telephone below as it holds a vintage/nostalgic feel that Michael had in his time. The bright colours in Nicki Minaj's and the burst shapes are much like out of a comic book, something I want to bring into my Digipak and adverts that old horror movie posters and comic books have in common (taglines,bursts of colour etc.)

Gaga's advert for Telephone is ever so nostalgic as it references to the 60's/70's era (featured in the video of Kill Bill set in the 70's) and shows more of Gaga's intertextual style like Michael Jackson. The retro colour scheme on the advert and hippy style font gives the audience enough information about what the video is about, and any Kill Bill fans would recognise the make up used on Beyonce, which is arguably made to look like Uma Therman's in the film. Kill Bill reflects a strong feminist theme of powerful female assasins and Gaga and Beyonce reflect this in the way they are standing, poses and facial expressions. In terms of make up and costume, the inspirations has come from 1920's flapper girls entwined with Gothic horror dresses, using the red lipstick and dark eyes to show up on a black and white effect for both the film and images.

15.Digipack

Above and Below are the Final flat plans of my digipak!I only use two photographs throughout the making of the final one (photoshop skills!). The idea was create a digipak that reflects the same feel and effect the video intends to, so i used heavy film grain effect to achieve this on the outside, on the inside opting for a lighter image, a lighter full image that i flipped on one side to create the circling effect connoting to the trapping of Gaga's emotions and maybe concluding a curve in her love triangle?! The thankyou notes are all the same in the middle. i used three thank yous to keep the theme of triangle still distilled within the digipak. Again, with a digipak its best to stick with three block fonts however i chose the three i used on my advert, to keep continuity and it works really well i think! The front cover is bold and the definite choice! It tells the audience exactly what they need to know and more by using an image with gaga appearing to have two faces! This flat plan i chose to try a different style to the advert, a stage and red curtain. like the Moulin Rouge, The Monster Tale is of Love and Betrayal so this was a great way to allude to the Moulin Rouge and tied in the the Gothic and Romantic feel of the video! Dracula is dead and the two lovers can be wed!Again using the same information as the fisrt flat plan and using two pictures.The Dracula teeth inside reflects the danger of the love affair and her innocent curiosity looking through the coffin reflected through the Alice in Wonderland fonts i decided to block this flat plan with! This one can be seen as feminist as red accounts for Blood (Menstruation The Blood Chamber) and escapism of the male dominance. In the video transgression (very Gothic!) is shown through the shots of eyes and her ';can't stop staring'. This was my first flat plan!its quite unimaginative however each flat plan of the digipak in one way or another suit the matching adverts.I could have chosen either style but i preferred the last one i did as it more effective and matches the film grain in the video!

I liked the look of the Alice in Wonderland font a lot as it appeals to the curious nature of Gaga's passion in the love triangle.

I decided to analyse two of Gaga's own digipaks as since The Fame, Gaga has changed in personal style, appearance and music, stylising herself as a gay icon. Here she uses similar shots Many of them covering her, introducing and enticing the audience to the World of Gaga and her mysterious ways. Gaga only used again two block fonts in a clear and concise way. I think my digipak is ready for the Gaga we know today..BORN THIS WAY.

This is the birth of Gaga and Monsters.Using a crucifix to replace the letter 'T' and the start of her Satanist rumours. Again, the simple black and white image works well the the white bold serif font.

Hasn't she changed?!here just a simple black and white photograph with bright scribble writing looks awfully similar to the Poster below!Her make-up is big bold and bright differing from her first Album artwork. Her costumes and props such as pointed shoulders make her appear different to everyone like in Thriller, although she is in a picture on her own!

Michael Jackson' Thriller has become the most watched of all his videos on YouTube...why?! The music video and the song delves into your most deepest fears with terrifying transformations and ghostly ghouls appearing on your CD cover! The use of red on just Michael stands him out from the zombie crowd and flip to the other side you find he is in fact one of them!he has used again 2 block fonts in red white and yellow with his autograph on the front cover. I think the age restriction is needed as some people i know do find this video scary!I think Gaga and Jackson go hand in hand as they explore deep, hidden and suppressed fears like the Gothic tale of the Monster does.

I like the idea of the stage lighting up and the hats through the projectors. Instead of a stage production the inital idea was a cinema production this idea would have fitted well for that!

I tried a few fonts out on dafont.com

Feast of flesh was my favourite and night of the living dead. Both have connotations with horror films where iconic or comic!

Evaluation of both my Digipak and my advert can be found on the face book group i made!

http://www.facebook.com/#!/home.php?sk=group_115823481830126

I gained more photo shop skills during this task and helped me make my advert quicker than my digipak. I learnt that continuity is important and aligning and space everything to fit the line of thirds proved to be difficult when it includes more text!

14.Shooting Diaries

Here are the first two shooting scripts what i took with me during filming. These are used to log down what takes were the best so that in editing they're easy the look out for! So far, most of the filming had been planned randomly filling in gaps between verses displayed on the lyrics in blog8. So far it has been very stressful as many shoots have been interrupted, one was to go shopping. Constant taking breaks each time we took one take was an issue and time wasting is consumptuous in terms of time and patience. As i was acting in the music video i had to wait for the rest of the group.it proved quite annoying!I was responsible for bringing the cameras in from home ( me and the other actors shot footage from my house several times without their appearances).I bought all the costumes and borrowed a few props from friends. I wrote the original and new storyboards with a little help and editing, I have done most of that too. I do take full credit for the whole concept of an horror movie and was my original idea for my Digipak and advert to have Lady Gaga 'In' "Monster". I do feel that actually this is mainly my project.

13.Shooting Schedule

This was the proposed and agreed shooting schedule for our group.

Many of these plans weren't met due to issues within the group.

I took it upon myself to act in the video as we as a group couldn't find anyone who could fit the time. So I was therefore in charge of props and costumes etc. and finding the male character!

23rd Jan - Station Shoot

Feb 9th - Lewes shoot

Feb 23rd - 2nd Lewes Shoot

9th March - Eastbourne Shoot

18th March - 6pm Night Shots

23rd march -Eastbourne

Camera/Tripod

Costumes -

Dracula Cape/Shirt

Wolf Costume/everyday wear

Face Paints

Gaga Dress/Make-up/shoes

Masks

Props

Phone

Ipod

Time

Daytime shots and night time shots

Make sure we fill out risk assessment forms!

12.Health and Safety

In terms of health and safety, when we book a camera out, each time we have to fill out a risk assessment form which we tick each of the potential risks that could cause damage to the camera, the environment and indeed ourselves. This also covers the college insurance policy and to make sure everything run smoothly during filming. An example of this would be filming in a licensed area and gaining access and permission before you go ahead and to not break any laws!

Everyone in our group is required to give our names and our mobile numbers, in case the camera isn't given back at the agreed time, and the teachers need to be informed in case there is an accident during filming. I have learned the importance regarding safety when using the equipment and that these factors can restrict your choices of location in terms of danger i.e heights. These sorts of shots and planning the narrative of the video need equipment like harnesses and safety mats which cost a lot of money, so compromising shots to add height may be required like turning the camera angle upwards.

11.Storyboards

A Storyboard is the most important part of planning a production as it is always there to alter if needs be and it is important that all members are aware of any changes that may have been made.This is used for designing and stylising the film so that it will stick to the narrative and keep the audience captivated! These are the new storyboards that were planned for the final edit. Due to miscommunication within the group, time held us back so looking at the footage that I had taken we stripped back the beginning to be more mysterious and dark like many of Gaga's choice of introductions, an elaborated story isn't very Gaga! The short,jerky cuts between the alley and the woods give the audience room for questioning and rumoring the reasons for what she does. These first 30 shots are a rough idea of how it will look and editing in short clips of Silent movie subtitles give it an authentic Charlie Chaplin look! using still the idea of eye line matching, shot reverse shots and fast zooms, I feel it is probably better than the original flat plans!

original storyboards:

Our idea is to recreate Thriller in a Gaga way! so projecting our film onto a screen for the beginning sequence sounds so much fun! and goes along with Gaga and her intertextuality!The proposed shots and locations look manageable and fun!We each get a turn to film (I will be filming shots that don't have me in them!)

Each shot follows the story and on each beat we plan to jump cut to the next scene and shot. There are lots of close ups of eyes and mouths to create shot reverse shot sequence and eye line matches. Also, the mouths to link with Dracula!

10.Mise-en-scene

When planning any form of filmed Media, thinking about the mise-en-scene is very important. The setting/location/costumes/props/lighting/colours/make-up etc. For our music video, any eerie or scenic locations would be best suited for the effect we want to achieve. Many horror films are set in Gothic towers and castles, however to give a modern twist, outside houses and inside them can create the same effect by using different filters and transitions and effects during editing! We already know that we want the main part of the video (the song) in black and white however shooting it in colour! the shots of the woods above and below capture the mysteriousness of the video and taking photographs of them in black and white really helps us as a group decide that this is a perfect location to film!the two rows alongside the bank can be used for the lovers looking for each other and sticking to Gaga's videos of using idyllic scenery to open her music videos (Paparazzi-her garden and house!).It reflects the genre and style of the music as wolves are mainly found in a natural habitat so it was perfect for the shots of Gaga and the wolf! Another possible location is by the lake on a bench where a discussed storyline of the wolf and Gaga eating a picnic! again the natural surroundings reflect habitats and the beastliness of the Wolf.

Scenic shots of the lake spark fin and passion with the wolf and gaga, even during the day!

This is the garden shots where Gaga will be filmed dancing. the ground is sturdy enough for me to dance in huge Gaga heels and the fence adds to the trapped effect she feels toward Dracula as she's desperate for the wolf.

Again this is the garden and the backdrop for Gaga and the Wolf dance sequences. The two chairs in the corner of the shots reflect that in a relationship there only room for two people, that's Gaga and the wolf!the Balls symbolise the fun she has with the Wolf and also the juggling of a love affair. The sign flowers has many different meanings, once being the romance and the passion between the Wolf and Gaga (Roses) and arguably the masking of pretence and making up for things you've done wrong (cheating, love triangle).

The stairs were perfect for getting the iconic Silhouette shot of Dracula walking down the stairs to find Gaga with the Wolf! setting up the lighting you can already see the shadow begin to form!it targets the audience through Gaga's infamous referencing to other works and continues the representation of a horror film.

The use of masks on Gaga is to symbolise her masking of feelings for Dracula. She will wear it when shes around him to disguise her betrayal and hide her love from Dracula. The two colour mask shows different sides to her love affair and the repetition of two reflects this.

Here is Dracula! Using a basic Halloween costume and face paints, darkened eyes, pale face and rouge lips he certainly appears the baddie, right?!

And introducing THE WOLF! using just normal everyday wear he is the 'Wolf in Disguise' with pale hands and brown face.Harmless?! The transformation of werewolves is frequently used in horror films to demonstrate not only the horror for the damsel to meet a werewolf, but also for the man himself. his body is changing and therefore uncontrollable, even though Gaga is with Dracula, he is unable to contain his feelings.

Using Phantom of the Opera masks was another was of alluding to other films and to mask Gaga's hidden passion.

Here's the Lady herself (me!).Using a simple fitted lace dress, killer heels and voluptuous carmine lips could she herself be the monster?!

Romantic Gothic meets Flapper meets modern day with the use of mobile phones and ipods!

I carefully planned how each character would look and it took time to find the right face for the Wolf! I also planned how the video would move from day to night as he 'took her home' Dracula awakes in the night, opens the door to find his lover with another beast, but then he dies. So who is the real monster?!

By taking photographs of proposed locations and sharing them with the group, we demonstrated our knowledge of REECE and understanding the potential risks that could happen when filming at that particular location.