1.Introduction

In this years coursework task, I am asked to create a promotion package for the release of an album, including a music promo video, a cover for it's release on either a DVD or CD digipack and an magazine advertisement for the digipack. I will be researching examples of music videos, advertisements and album covers, evaluating them and planning my own work along with an evaluation. This will include how effective my product is in either challenging or developing forms and conventions of real media products, how the product and the text work together and what I learn from audience feedback. In the previous coursework I did this by creating a Facebook group on my music magazine and uploaded scanned pictures of my magazine pages to get feedback from my target audience. It won't be just about researching, I will also be experimenting with different forms of media for example film and other technologies to progress through the task and hopefully make a successful outcome! The music videos are made in groups but the other work in independent so my own creativity will go on a group effort which will be interesting to see how my peers interpret the video. By using blogs again for my development in the task, researching, planning and evaluating, it is a development furthering on from my previous coursework skills for my magazine design.( http://itstotallymee.blogspot.com/ ) The skills I learnt last year should be really helpful!