21.Evaluation and Feedback of the video

http://www.facebook.com/home.php#!/home.php?sk=group_115823481830126&ap=1 Facebook group http://www.youtube.com/watch?v=_Pb3JUnnM9Y Youtube http://www.surveymonkey.com/s/3WF2DHG Survey


https://docs.google.com/leaf?id=0B8spo8elV8wfMDFjODk5MzktNjhmMy00YzEyLTk0MDgtOTExODQwMDg0Njc2&hl=en
PowerPoint!

20.Finished Video

Lady Gaga - Monster http://www.youtube.com/watch?v=_Pb3JUnnM9Y

19.Creative Camera Use

Gaga's video Telephone consists of many stuttered shots using the phone and dancing! We did try to achieve this in the first week of filming however we couldn't figure out how to make me stutter like Beyonce! She is merely moving her head side to side into the phone and the shot is then being reversed really quickly to create that stutter effect!However in the beginning of the video i do one of the Telephone stutter dances towards the camera!I like this idea as it fits in with the referencing! Alejandro uses flashes of text to introduce the video much like our choice to use text as a subtitle for a silent movie! I liked this effect a lot as it is bold and clear and keeps the consistency in font type similar to the album cover. I love this shot of Nosferatu. It's iconic and known by everyone! we attempted it more than 10 times before we got one good shot!it looks really effective in the part I have placed it and goes with storyline, instead of Dracula walking up the stairs, he's walking down and out.
The film Reel burning effect at the ending was planned from the very beginning, unfortunately because of the loss of time, we weren't able to achieve this ending. It ties in with the old movie style and would have ended at a cliff hanger never to be answered.
If we had more time on our hands, again the beginning would have used the 6 second countdown to an old movie style film.
Charlie Chaplin's silent movies are full of funny laughs and in this one romance. i love the subtitles for speech and i think my video holds the hint of a little comedy in it. Dracula isn't the one Gaga wants and in one scene, Dracula really messes up!
I LOVE the Thriller dance! I tried to incorporate it as much but as different as i can in the video, by using the claws grabbing outwards and inwards i think i got that in there!Jackson fans will most certainly love Gaga!
AGAIN! I love Paparazzi.The style of my miming and dancing came from this video and acting it rather than singing it! It definitely had the desired effect I wanted it to.

18.Rejected Footage

The clips I decided to reject from the sequence was the second trial of the opening sequence. This was of a girl getting ready for a fancy dress party and falls down the stairs. She wakes in the woods and finds the Wolf.However, it was too long and elaborated for a Gaga Style video!

During editing, any footage i didn't use but still wanted to look at it kept in the sequence box and in the bin. i can drag them onto the timeline as and when i want to and refer back to any missed shots. I did this several times and it was big help!

These screen grabs are shots to show how much rejected footage we had left over. the picnic scene wasn't used at all in fact, I think we had too much footage!

However it's good to have enough footage to pick from!

17. Photographs

These Photographs were taken on shoots for both the Digipak and Adverts in the group. I feel the images I chose were effective and cleverly edited in an imaginative way, by cutting faces in half, using particular key areas, flipping images, desaturating and adding the film grain effect to create the B-side horror movie feel. Changing the brightness and contrast is also needed to achieve the crackled look of an old film. I really like the images we shot over the two shoots!

16.Advert

I really like this flat plan for the advert as it shows Gaga on a pedestal, in the middle between two loves immidiately cluing up the audience about the video so enticing them to buy it, alongside with 5 star ratings from iconic music magazines Gaga has appeared on the front cover of. I incorporated the idea of manifest of the little monsters poster by stanidng them in a line and with the texty overlappiung the image, alludes to the Wolfman poster below. Hybridisation and Bricolage is used to create something new and I think my flatplans and final advert has achieved this! The Advert draft above was inspired by Frankenstein's poster and indded the White Zombie, of a floating face which is intimidating and the two lovers below looking fearsome of the relationship coming to an end.

Here is the Flat Plan for this idea.I couldn't decide on a third choice so the planning was done alongside making the basis of the advert gethering image edits and fonts etc.)

Exploring and analysing each of the differing adverts below, my finished advert I feel successfully meets the match of the intertextual queen By using 'Night of the Living Dead' Font, comic book style images and a tag line ( that also rhymes like the rap in Thriller). Here i have used three fonts, however i thin it workd as i have used three block colours and the "MONSTER" text connoted to the slasher horror "Thriller" feel. On my Digipak also, the tagline was 'He's coming to get you Gaga' which ties in well with Night of the living dead font and a play on words from a quote of the film. It tells you all the information you need like an advertisement for an album, however in the B-Side horror movie way, I'm looking into the shadowy corner holding onto a cold brick wall.

As demonstrated by Gaga herself, below she too has gone for a Minajesque look in her advert, and followed the rule of using two block fonts and an intertextual allusion to the 50 Ft Woman as he stands tall in her 'Monster' pose over buildings. Here it can also allude to her domination of the music world which her album The Fame narrated through song. It is very cleverly made and gives many meanings.

On the topic of domination, here we have an advert for Gaga's Little monsters and the 'Manifesto' that beome of them. All cloned standing in a row can mean many things and interpret Gaga's political opinions too. The red Backdrop connoted to blood and death under the army of the little monsters, who connote to Maria Metropolis' ( again, intertextual referencing in Paparazzi).

The two B-side horror movie posters below are furthered ideas in thinking about my Advert. Instead of just using the music artists name, the song title and what the digipak includes, I think the layout of a move poster will suit the theme of the film more. Inkeeping with the film grain effect in the music video, all images will be edited into black and white. I like the idea of using the main character's name followed by 'in' as it creates the idea of a film, someone famous starring and just adds to the nostalgia feel Gaga demostrates within her clothes etc. I think if she were to make Monster a real video, she would definately usea horror movie based film as the song is written in a narrative form. I think her fans would appreciate this and maybe draw in other fans of cult films and horror.

I like the idea of taglines and the company 'presenting' the film/song. Also, almost all digipaks/adverts/brochures use only one or two main fonts. The animalistic font for Wolfman reflects this well as it is more eyecatching than the rest of the text, which draws attention to the audience and tells them all the right information.

I really like the advert for White Zombie below, the images are iconic and eye catching drawing the audience to watch the film.

I decided to evaluate three music artists who either remind me of or who have inspired Lady Gaga herself, particularly Michael Jackson.The advert for his ten minute long short film Thriller is both iconic and simple. The errie image of the dead people or 'ghouls' surrounding Michael relates to the video Thriller is not only the name of the song, it is also a genre of movie. Here we see Michael's use of intertextuality, much like we do in Gaga. Thriller was part of the inspiration of my music video also so looking at the text and layout of the image is helpful to me in making decisions about my advert. The colour has been slightly desaturated creating a dullness reflecting dead people (loss of life) and the iconic slasher horror text is in blood red anticipating towards danger and indeed the thriller.

Nicki Minaj is a music artist of today who reminds me of Gaga in terms of her vibrant style of very different songs. This advert is much like Gaga's Telephone below as it holds a vintage/nostalgic feel that Michael had in his time. The bright colours in Nicki Minaj's and the burst shapes are much like out of a comic book, something I want to bring into my Digipak and adverts that old horror movie posters and comic books have in common (taglines,bursts of colour etc.)

Gaga's advert for Telephone is ever so nostalgic as it references to the 60's/70's era (featured in the video of Kill Bill set in the 70's) and shows more of Gaga's intertextual style like Michael Jackson. The retro colour scheme on the advert and hippy style font gives the audience enough information about what the video is about, and any Kill Bill fans would recognise the make up used on Beyonce, which is arguably made to look like Uma Therman's in the film. Kill Bill reflects a strong feminist theme of powerful female assasins and Gaga and Beyonce reflect this in the way they are standing, poses and facial expressions. In terms of make up and costume, the inspirations has come from 1920's flapper girls entwined with Gothic horror dresses, using the red lipstick and dark eyes to show up on a black and white effect for both the film and images.

15.Digipack

Above and Below are the Final flat plans of my digipak!I only use two photographs throughout the making of the final one (photoshop skills!). The idea was create a digipak that reflects the same feel and effect the video intends to, so i used heavy film grain effect to achieve this on the outside, on the inside opting for a lighter image, a lighter full image that i flipped on one side to create the circling effect connoting to the trapping of Gaga's emotions and maybe concluding a curve in her love triangle?! The thankyou notes are all the same in the middle. i used three thank yous to keep the theme of triangle still distilled within the digipak. Again, with a digipak its best to stick with three block fonts however i chose the three i used on my advert, to keep continuity and it works really well i think! The front cover is bold and the definite choice! It tells the audience exactly what they need to know and more by using an image with gaga appearing to have two faces! This flat plan i chose to try a different style to the advert, a stage and red curtain. like the Moulin Rouge, The Monster Tale is of Love and Betrayal so this was a great way to allude to the Moulin Rouge and tied in the the Gothic and Romantic feel of the video! Dracula is dead and the two lovers can be wed!Again using the same information as the fisrt flat plan and using two pictures.The Dracula teeth inside reflects the danger of the love affair and her innocent curiosity looking through the coffin reflected through the Alice in Wonderland fonts i decided to block this flat plan with! This one can be seen as feminist as red accounts for Blood (Menstruation The Blood Chamber) and escapism of the male dominance. In the video transgression (very Gothic!) is shown through the shots of eyes and her ';can't stop staring'. This was my first flat plan!its quite unimaginative however each flat plan of the digipak in one way or another suit the matching adverts.I could have chosen either style but i preferred the last one i did as it more effective and matches the film grain in the video!

I liked the look of the Alice in Wonderland font a lot as it appeals to the curious nature of Gaga's passion in the love triangle.

I decided to analyse two of Gaga's own digipaks as since The Fame, Gaga has changed in personal style, appearance and music, stylising herself as a gay icon. Here she uses similar shots Many of them covering her, introducing and enticing the audience to the World of Gaga and her mysterious ways. Gaga only used again two block fonts in a clear and concise way. I think my digipak is ready for the Gaga we know today..BORN THIS WAY.

This is the birth of Gaga and Monsters.Using a crucifix to replace the letter 'T' and the start of her Satanist rumours. Again, the simple black and white image works well the the white bold serif font.

Hasn't she changed?!here just a simple black and white photograph with bright scribble writing looks awfully similar to the Poster below!Her make-up is big bold and bright differing from her first Album artwork. Her costumes and props such as pointed shoulders make her appear different to everyone like in Thriller, although she is in a picture on her own!

Michael Jackson' Thriller has become the most watched of all his videos on YouTube...why?! The music video and the song delves into your most deepest fears with terrifying transformations and ghostly ghouls appearing on your CD cover! The use of red on just Michael stands him out from the zombie crowd and flip to the other side you find he is in fact one of them!he has used again 2 block fonts in red white and yellow with his autograph on the front cover. I think the age restriction is needed as some people i know do find this video scary!I think Gaga and Jackson go hand in hand as they explore deep, hidden and suppressed fears like the Gothic tale of the Monster does.

I like the idea of the stage lighting up and the hats through the projectors. Instead of a stage production the inital idea was a cinema production this idea would have fitted well for that!

I tried a few fonts out on dafont.com

Feast of flesh was my favourite and night of the living dead. Both have connotations with horror films where iconic or comic!

Evaluation of both my Digipak and my advert can be found on the face book group i made!

http://www.facebook.com/#!/home.php?sk=group_115823481830126

I gained more photo shop skills during this task and helped me make my advert quicker than my digipak. I learnt that continuity is important and aligning and space everything to fit the line of thirds proved to be difficult when it includes more text!